Posted on June 11, 2019 by Keith Warburton under Global Expansion, International Expansion, Market Entry
International expansion is becoming increasingly possible and common for US-based businesses due to the huge availability of information and the ability to connect to anyone in the world, all through the internet. The internet connects the world, which makes expanding to any part of the globe far easier than it was just a couple of […]
Posted on March 13, 2019 by Keith Warburton under Global Business Culture, Global Culture, Market Entry, Step 3
Step Three: Know the Local Business Culture It’s an uncomfortable fact, but they just do things differently in other countries – but more importantly, they think differently about business. Many of your firmly held beliefs, about how business should be conducted, what constitutes an agreement, and even when ‘yes’ means ‘yes’, may have to be […]
Posted on February 13, 2019 by Keith Warburton under Market Entry, Step 2
Step Two: Do the Research Don’t rely on a blank page. As bizarre as it may sound, we find that lots of companies enter a new international market having done virtually no detailed research on that market. This approach to market entry leads to a number of mistakes which are likely to jeopardise the success […]
Posted on January 16, 2019 by Keith Warburton under Market Entry, Steps
Step 1 – Selecting a Market Far too many companies’ approach to international trade is reactive rather than strategic. People react to chance enquiries or random meetings at trade shows, and those ad hoc encounters are somehow translated into a global market strategy. This approach seldom works. Your approach to international should be strategic and […]
Posted on November 21, 2018 by Nigel Cliffe under Emerging Markets, Market Entry
As partners of TGG, we have all helped western companies enter and grow their business successfully in some key emerging markets around the world during our careers. A majority of clients come to us at a very early stage and ask for strategic and practical solutions; the others tend to come to us having tried […]
Posted on April 16, 2018 by Andre Beukes under Market Entry, The Netherlands, Virtual Office
If a company decides to enter the European market, one of the most important steps is to acquire a local business address. Having a business address in the Netherlands, if you are planning on expansion into the European market, is a major asset. This allows locals to recognize and trust your business. To register a […]
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